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The majority of businesses we have found pay little to no attention to the domain name they’re using. Usually a business owner will go to their favorite domain name registrar and type in any combination of their name, their business name, using any sort of combination that comes to mind or is automatically suggested to them at the cheapest price. Here’s the problem:
1. This lacks any sort of strategy.
2. You’re missing HUGE opportunities with the right domain names.
3. Cheap is not always best (you get what you pay for).
Here are 3 ways you can use domain names to grow your business now:
1. Buy a keyword-rich domain name
Whatever industry you are in, you have popular keywords and search phrases that are being used. Do some research into what your potential customers would be searching for and start looking for domain names that have those keywords in them.
For example, if you are a furniture store in Nashville and you want to catch people looking for new bedroom furniture, bedroomgroups.com may be a good option. Many users will search for “bedroom sets” or “bedroom groups” and since Google gives first priority to local search, you can catch a lot of traffic if you have a lot of content on your website that relates to bedroom groups. You can also catch a lot of type-in traffic into the toolbar when users search for “bedroom groups” that way.
This can also work for service-based companies. An example of a service-based company may be a company that provides relocation packages for companies who need to find housing for their employees when they move. Corporateleasing.com could be a good option to catch search traffic for companies looking for this type of service.
Buying keyword-rich domain names and building a site or forwarding the traffic on that domain can instantly help your online marketing and start producing leads that grow your business.
2. Buy a brandable domain name related to your industry and start an ad campaign
Much of marketing and selling to new clients is catching their attention in a busy world. This is where buying catchy, brandable domain names can help your business.
For example, let’s say you’re a company that sells razors. (We’re looking at you Dollar Shave Club.) You may buy a name like beardpros.com. With a domain like this you can set up a single-page website and set up an ad campaign that links to that website with a sign-up for to get more information or sign-up for a free trial offer.
3. Buy a related domain name and run a contest with a single page sign-up form
Everyone likes free stuff, and doing giveaways online has been a great way to receive contact information in exchange for the opportunity to win something for free. Doing this on a regular basis can consistently add new contacts and potential customers to your list of people to market to. Buying a domain name that is your online landing page for all contests and giveaways is a great way to grow your business.
As an example, you may decide to do a contest or givewaway every 60 days to continuously receive new contact information and leads into your business. A domain name such as 60daychallenge.com is a great domain name to host an online landing page for contests. You can add a sign-up form to that single-page website for potential customers to enter their contact information in exchange for a chance to win a product or service related to your business.
In closing, many people overlook using domain names as part of their online strategy to get new customers. These are 3 easy ways to use domain names to grow your business.
Have questions? Contact us here.