For most companies, the process of buying a domain name goes something like this:
1. Go to your most well-known registrar (Usually Network Solutions or GoDaddy)
2. Type in various names to see if they are available.
3. Keep searching until you find a domain available that is kind of related to your business (but not really) and buy that one for $8 – $10.
I don’t think I have to be the one to tell you that strategy sucks.
The good news is, even if the domain you want shows that it is taken in your registrar, you may still be able to buy it. It’s just going to cost more money. (Isn’t that how it always works.)
Regardless of whether you agree with that system or not, there are ways to buy the domain you want and it can be an invaluable online asset to your company.
If the domain you want is taken, here is how you can purchase it.
1. Type the domain name you want into your browser’s search bar.
2. If an actual website shows up for a company or is redirected, that domain name is probably being used for a company and they are not likely to sell it.
3. If you receive any sort of landing page that says this domain is for sale, you can contact the information provided and inquire about a price.
4. If you see what is called a Parked Page that looks like the below web page, that domain is likely for sale as well and will have contact information on the page that you can reach out to the owner and inquire about a price.
5. If you come across a domain you want for your business, and you can’t find any contact information. Go to http://www.whois.com/whois/ and type in the domain name you may want.
6. Review the Whois information provided.
If the owner of that domain name does not have a privacy setting turned on, it will list an email address and possibly a phone number of the registrant. You can then personally reach out to that domain name owner and inquire about purchasing that domain name.
While many companies glaze over the domain names that they own and don’t see the value in investing in a domain strategy for their company, many companies like you see the value in acquiring domain assets. If you need help negotiating a price with a domain owner, contact us here.